In this book, Dr. Goldratt shows how to apply the Theory of Constraints to sales and marketing, inventory control, and production distribution. In addition, techniques in conflict resolution are introduced on both a business and personal level.
The salesperson forms a crucial link between a product or service and its targeted customers. It is essential that he not only understand what he is selling, but also how to reinforce the match between the product on offer and the customer’s special needs.
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.