Today’s authors are capitalizing on the promotional opportunities for creating readership on Facebook. They know that 250 million users log into Facebook once a day, spending an average of 55 minutes on the site, while more than 500 million active users log in at least once a month. Plus 150 million get their Facebook fix on their mobile devices. It’s no wonder that Facebook is number two in terms of Internet popularity, after Google. A Facebook page is as essential as a web site or blog, offering writers an unparalleled venue for engaging with readers.

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