R V Rajan is a veteran Adman,founder of Anugrah Madison Advertising and currently Chairman of the Anugrah Rural marketing Academy(ARMA).His reputation as a Rural Communications Specialist led him to co-found the Rural Marketing Association of India,of which he was the Founder President for four years.The Association honoured him with a Lifetime Achievement in 2009.
A member of several voluntary organizations,Rajan is known for his commitment and dedication to whatever cause he takes up.
Post retirement,at the age of 65,Rajan started writing his autobiography-Courage My Companion-which was published in 2009.Encouraged by the enthusiastic response to his candid style of writing.he started writing short essays on a variety of topics relating to everyday experiences of people,some of which have been published in Chennai-based publications.
He has also written a Handbook on Rural Marketing based on his long experience as a rural marketing specialist.’This & That… Then & Now,’a select collection of his essays,is Rajan’s third book.
Apart from giving lectures at management Institutes he now spends time in writing, thoroughly enjoying his new avatar as an author.