E-finance enables people to transact their business literally with the click
of a mouse. In today’s highly wired environment, financial institutions in
India are discovering the gamut of financial services they can offer over the
Internet. Connectivity, speed and convenience are the buzzwords that have pushed
e-finance to the forefront of our everyday lives.
This timely book describes the many facets of the exciting new world of
e-finance in India. Written in a reader friendly style, it explains the
potential that banks and financial institutions have to improve the quality and
scope of the financial services that they offer. The author stresses that
e-finance is not a simple matter of machines but that it requires fundamental
rethinking regarding investments, products and services. He also shows how
e-finance can widen the access to financial services for a much greater set of
retail and commercial clients, by offering them more cost-effective services.