Good to Great
Why Some Companies Make the Leap... and Others Don't
by Jim Collins
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In this and the prior book, Jim Collins leads his research team in surveying selected great companies to determine the factors in their success.  Eleven "good-to-great" companies were studied in this latest research, lasting five years.  Those included as good-to-great companies had:
1. fifteen-year cumulative stock returns near or below the general stock market  2.a transition point   3.then cumulative returns at least three times the general market over the next fifteen years.

Ever wonder what makes some companies stand out from the rest of the pack? Ever wonder why they seem to come out of nowhere? In “Good to Great: Why Some Companies Make the Leap... and Other Don't”, Jim Collins explains both why and how the magic happens. Collins put forth quite an extensive study of a very select group of companies based on stock performance over many years, each with a similar control company in a similar starting position to compare to. He studied the companies and interviewed enough of the employees and CEO to get a feel for them inside and out. The conclusions based on the data he collected and it's analysis are quite astounding. Jim himself says he was very surprised by the outcome. See, one of the “variables” he initially tried to minimize ended up being the critical difference between the good and the great...the companies' leaders.

This study took Jim, and us as the reader, in places he never first hypothesized it would. I found his analysis of the results absolutely captivating. He defines what he classifies as a “Level 5 Leader”, as the sole trait all great companies had, and the good companies lacked. He goes on to explain what a Level 5 Leader is, gives examples of the different characteristics, etc. He seems to teach a seminar at the moment about this study and there is a single question which is always asked; Can I become Level 5 leader? Thankfully, in most cases the answer is yes. While some people may never have what it takes, many do, and you yourself just might.