Identify provides practical advice for designers and their clients on creating effective corporate identity.
This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business cards - with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.
For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
Charlotte Rivers is a freelance journalist who writes mainly on the subject of graphic design, contributing to a variety of international publications including, most recently, Print and Graphics International. She lives and works in London.