COURAGE MY COMPANION A candid autobiography By: R V Rajan Price: 295.00 This is the true story of an event-filled life that rivals fiction. R.V. Rajan was born in a small village in Tamil Nadu and spent 26 years in a chawl in Matunga, Central Bombay. But he not merely made an enduring impact in the glitzy world of advertising; he helped build institutions serving the cause of advertising education, media research, newspaper publishing and rural marketing. Rajan grew professionally through industry, energy and sheer audacity in venturing and adventuring into new territories and frontiers. After an event-packed career start in Bombay (Clarion McCann) and later with the multinational Grant Kenyon & Eckhart. Rajan became the CEO of a national ad agency, Advertising Consults India Ltd or ACIL, a sister company of Clarion at 31. Moving to Chennai in 1974 to rejoin Grant Kenyon Eckhart, Rajan founded his own agency, Anugrah Marketing in 1986 which later became Anugrah Madison, the rural division of Madison Group. Over the years he gradually developed a reputation for rural communication, on the basis of his contributions to several agriculture-based clients such as Shaw Wallace, EID Parry, BASF and the MRF Farm Tyre Division. He was founder-president for four years of the Rural Marketing Association of India, set up in 2005. His flair for institution-building, problem-shooting and documentation was tapped by voluntary organizations such as Round Table India and Rotary International as well as by professional bodies such as the Singapore-based AMIC (Asian Media Information & Communication Centre), RMAI (Rural Marketing Association of India) and Ad Club, Madras.