Reaching For the Knowledge Edge
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It’s a business truism that knowledge is a company’s best source of competitive advantage. But how does an organization create and disseminate the knowledge that really matters? How does it actually use that knowledge to influence future directions? And in our heavily touted Knowledge Age, why is knowledge management still thought of as an abstract concept, rather than an integral part of a company’s strategies and processes?
Reaching for the Knowledge Edge shows executives and managers how to trigger strategic learning across an organization. Its seven breakthrough approaches include:
• Action alignment—to gauge how well customers are being served
• The do/contract decision—to forge smart alliances with outside partners
• The 3C test for strategic balance—to identify critical gaps in competencies
• The knowledge ignition process—to make "knowing" a living reality.
Packed with original models and case examples, Reaching for the Knowledge Edge helps a company stretch beyond the comfort zone of its known customers, capabilities, and competencies—to gain a strategic advantage over its competitors.
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