Quick Response: Managing the Supply Chain to Meet Consumer Demand

Rs. 1901.76

The rapid growth of consumerism has industry across all sectors scrambling to meet consumer demands and rapid shifts in consumer attitudes. The authors have put forward a system of coping with this level of demand called "Quick Response". It looks at problems of product diversity, planning new products and reduced shelf-life of existing products while offering ways to satisfy the customer and improve the performance of suppliers.
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