18 BRAND ASTRAS
Rs. 220.00
About the Book
At a time when marketing is nothing short of warfare, this practice-oriented book by ace-marketer Jagdeep Kapoor presents the 18 major weapons that a marketer must have up his/her sleeve to make a brand successful. These 18 astras—like Reliability, Credibility, Serviceability, Visibility and Usability—are brand abilities necessary to launch, build and rejuvenate winning brands.
This direct and hard-hitting book explains each brand ability in detail. Jagdeep Kapoor then explains how they should be used together to form his unique CRISP brand building module. CRISP is an effective strategy which covers all the important aspects of brand building and marketing to ensure that any brand is a success. A Brand Health Scan is provided for each brand ability, which tells the reader how his brand measures up to that brand ability.
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