24 BRAND MANTRAS
Rs. 195.00
About the Book
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands. The mantras, according to the author, are formulated to provide satisfaction to the consumer as also to create wealth for the marketeer. The book covers all the important elements of the marketing mix including segmentation, positioning, advertising, promotion, sales distribution, product portfolio design, pricing, and customer service. Well illustrated with real-life examples of brands, the book makes for the successful articulation of a winning brand strategy.
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