CREATING CUSTOMER DELIGHT
Rs. 225.00
About the Book
Customer Relationship Management is increasingly recognized as crucial to the success of any organization. CRM is all about human interaction, aided by technology. It involves offering service and information about the product whenever the customer requires it and retaining a competitive edge by keeping the customer satisfied. The greatest challenge for any enterprise is to keep in mind changing customer needs and achieving customer satisfaction—and this is where CRM enables companies to remain successful.
This extremely practical and cogent handbook provides invaluable insights into understanding a customer’s needs and managing customer satisfaction. The authors discuss the beginnings of CRM in India and stress the importance of a better understanding of customers in order to build successful enterprises. They maintain that customer delight and not just satisfaction is what is required for business success.
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