Sandbox Wisdom
Rs. 295.00
What people think about you or your company is unimportant.
That’s just one of the startling insights revealed in this heartwarming parable about a confused and disillusioned CEO whose encounter with an amiable millionaire and an adorable little girl changes his business—and his life—forever. In Sandbox Wisdom, speaker, columnist, and former CEO Tom Asacker delivers a wake-up call designed to challenge conventional wisdom and encourage managers and their associates to reexamine their assumptions about business, success, and the meaning of work.
Here, at last, is some common-sense wisdom for our truly uncommon business world. This timely story reveals the formulas for business and organizational success in the next millennium in an engaging style that can be read and understood by everyone who wants to succeed. It describes what effective people do naturally to gain the crucial virtues of loyalty, trust, and growth and stay ahead of the constantly advancing competitive curve. And its dramatically important message is told in a way that goes straight to the heart of marketing, branding, selling and management.
Sandbox Wisdom is packed with deceptively simple, yet powerful views of the art of building brand loyalty, including:
Heroes are admired because of their strengths—and their weaknesses.
Empathy and integrity can’t be copied. They must be your competitive edge.
Subjective reality has its own set of rules. The customer’s truth is what’s important.
Never follow the Golden Rule.
Forget business as usual. Sandbox Wisdom is a new way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life.
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