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Strategic Six Sigma for Champions


Rs. 175.00

Book Description Recent advances in the measurement and management of customer value now make it a powerful tool for identifying and prioritizing Six Sigma projects. No longer do champions or black belts have to rely solely on costs to justify the selection of Six Sigma projects. Now the real power and potential of Six Sigma can be turned to its strategic purpose – create and sustain value differences that will translate into greater market share and enhanced profitability. This book has two objectives. The first is to provide the reader with an approach for using the voice of the customer to identify Six Sigma projects and to guide their conduct. The second objective is to show the reader how to obtain the correct voice of the customer – customer value. Customer value is not new. What is new is our ability to measure it. And with this newly discovered ability to measure customer value comes an opportunity to inform Six Sigma projects and initiatives to make them more responsive to customer needs and more responsive to the organization's bottom line. Let the voice be heard! About the Author R. Eric Reidenbach is a Principal of Market Value Solutions, a consulting group in the area of customer value management. He has written over 100 articles and papers for publication in numerous academic and professional venues, and authored or co-authored more than a dozen books. Dr. Reidenbach has consulted with a large number of Fortune 500 and Fortune 100 companies across a wide spectrum of industries. He has a BS from DePauw University, an MBA from the University of Central Florida, and a PhD from Michigan State University. Reginald W. Goeke is also a Principal of Market Value Solutions. He has led international, inter-industry studies on the identification of best practices in customer value management. Dr. Goeke has facilitated the strategic deployment of value-based initiatives across a variety of industries, and serves as a consultant to the Maryland World-Class Manufacturing Consortium, a leading proponent of lean thinking. He has a Bachelor's degree from Lawrence University, and both a Master's and Doctorate from the University of Illinois.
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