E-Commerce

Rs. 495.00
22663

E-commerce is more than just the buying and selling of goods and services over the internet — it is a much broader thing involving a complete reshaping of the way companies do business, of the way they relate to their customers and of the way they think about functions such as marketing and logistics. In short it will transform the way business is done. Those who get it right will make fortunes. Those who don’t may not have a future. The bursting of the dot com bubble has taken some of the shine off e-commerce but it has also introduced a much-needed sense of realism. With reference to what companies around the world are doing, this guide provides the most comprehensive analysis of the potential of e-commerce and the difficulties and pitfalls of this brave new business world. It will show : How e-commerce is changing the way businesses do business The economic effects of a more perfect market What the different impacts on nations and regions will be The types of business that are likely to prosper How much of a winner-take-all world it will be The management styles and skills that will be important
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