Sales Techniques is filled with insightful, proven concepts, tools, and techniques for delivering superior numbers to your company by first delivering compelling value to your customers. Whatever your product or service, this newest addition to McGraw-Hill's hands-on, results-focused Briefcase Books series will arm you with: * Step-by-step strategies for successfully implementing the all-new IMPACT Selling System * Powerful qualifying questions to determine whether someone is a buyer or a tire-kicker * Ten ways to position yourself more effectively and six common but fatal mistakes. While breakthrough success in sales is extraordinarily difficult to achieve, the rules can be remarkably straightforward. Let Sales Techniques introduce you to those rules and provide you with distinctive, up-to-date ideas and strategies for using them to consistently turn prospects into buyers.