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Home / Shop / Agriculture / Dont flirt with rural Marketing
Dont flirt with rural marketing by R. V. Rajan

Dont flirt with rural Marketing

₹395.00

THE HANDBOOK OF RURAL MARKETING

10 in stock

Categories: Agriculture, Marketing Tags: DONT FLIRT WITH RURAL MARKETING, R V RAJAN, THE HANDBOOK OF RURAL MARKETING
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Description

The Fourteen Step approach outlined in the book will provide a practical guide even to seasoned marketers, and to those who are planning to go rural for the first time. These are the steps that every company should follow, especially if they want to build their brands in rural India (beyond urban areas). It also give insights to anyone, including students of Rural Marketing, who are interested in knowing the intricacies involved in planning and executing rural initiatives. The book also contains a DVD showing some of the case studies featured in the book.

Additional information

Weight 0.189 kg
Dimensions 22.9 x 14.8 x 0.7 cm
ISBN NO:

9788185984629

Author Name:

R V RAJAN

Pages:

132 PAGES

Publisher:

PRODUCTIVITY & QUALITY PUBLISHING PVT LTD

Year of Publishing :

2013

Edition :

FIRST EDITION

Language:

ENGLISH

Binding :

PAPERBACK

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