India will soon be among the top 5 global economies in the world, so is it time for brands to invest and harvest? How did a brand like Mohun’s benefit from the advertising prowess of Kellogg’s? What exactly is Personal Branding? Can the Indian Industry learn about branding from the Software Industry? Here’s a book that provides more than just answers to these questions, a comprehensive guide for corporates, managers, branding experts, CEOs, management students; in short anyone who is interested in getting a different perspective. In a nutshell, this book adds a billion new perspectives to that old clinche ‘Mind over Matter’. One land, a billion minds is a compilation of interesting anecdotes, experiences and above all it provides key insights on branding in a multilayered and a multifaceted land. It delves deep into the minds and the behaviour of the Indian consumer. It provides a holistic view of the Indian market and the consumers, on innovative strategies and unique approaches that have made a brand, a brand. One Land One Billion Minds is penned by Ramanujam Sridhar, a man known for his advertising acumen and deep understanding of the Indian consumer. His association with the advertising industry is as interesting as the man himself. In this book he writes about his experiences with different brands during his stints in different agencies and his learnings as a consultant. Above all, it provides readers, insights on branding in India. His earlier writings on related subjects have made a great impact and have won him rave reviews and recognition.