Want to combine responsibility to shareholders with responsibility to society? The Music of Business shows you the way. The Transformative Approach explained in this book uses three core principals of Service, Harmony, and Culture in a simple and practical way to help companies reciprocate for the benefits that they received from society. This book provides practical guidelines for a new journey and will benefit industry practitioners, academicians, and students alike. It develops in a hierarchy of three steps the method to convert Corporate Social Responsibility into Sustainable Competitive Advantage. This path-breaking viewpoint is a new trend in Corporate Social Responsibility the fruit of the reflection and practice of the authors. The purpose-oriented approach discussed here is in sharp contrast to the profit-making approach of many organisations. A transformative business corporation will realise that it is part of an interdependent, interconnected world and the contributions that it can make to society forms the foundation of a new model of management. Read on to find out how!
‘Can corporate social responsibility be every company and employee’s raison d’etre rather than a mere fringe objective or fad? The academia- industry duo of John Alexander and S. Venkatraman tackles this elusive million dollar question refreshingly in a book that bridges the gap between theory and practice. For a country like India, that is set to emerge as one of the top three economics of the world by the turn of the half-century, this book is all the more relevant. Whether you are an entrepreneur, business leader, or just an employee, this book will force you to honestly assess your motive for work and life and compel you to examine your moral compass.’
Vice President, Private Wealth Management
Deutsche Bank AG
‘ Coming in the wake of the global financial crisis caused by poor corporate behaviour and the recent developments at home, the book exhorts the corporates to seek the right blend between economic and societal good. It invites us to go beyond market fundamentalism. Policymakers and corporates are challenges alike to come up with new ideas for sustainable societal growth.’
Rane Holdings Limited.
‘In an era where “ Transactional Leadership” is preferred over “ Transformational Leadership”, we have a “fresh breath of unpolluted air” in the dynamic duo where practical relevance meets academic elegance in this most needed and timely book. The triangular forces exemplified in Service, Harmony, and Culture is very well centred on corporate responsibility and accountability for all the business stakeholders in the quest for wealth creation. This book that is gripping and riveting is a must- read for all business leaders, professionals, and students.’
Bala Balachandran ( Padma Shri 2001)
J.L.Kellogg Distinguished Professor of Accounting and Information Management,
Northwestern University, Evanston, IL. USA.