The Value Strategy unfolds a well-crafted master plan to achieve high performance with improved costs. A detailed road map in the labyrinth of costs, quality, performance and customer delight, it is relevant for professionals and entrepreneurs alike, in any business that entails minimizing costs without a negative impact on performance. Based on the concept of Value Orientation, the strategy ensures customer delight at one end of the scale and cost improvement at the other. It can be studied, learned and applied by anyone in any field who is looking to improve the profit-cost or output-input ratio in their industry.
Based on the author’s distilled experience in successfully applying value strategy in multifarious industries, this book can bring about a transformation in product and process designs as well as in soft areas like universities, hospitals, hotels, publishing, social welfare, city management and more.