Every sale starts in your head - so the more you understand
your sales brain, the better your sales results will be. That is the simple idea
underlying this remarkable book. Based on the worldwide bestseller Brain Sell,
it describes in comic-book style.
It is fun, above all, and as you follow the comic strip, which is accompanied by
narrative summaries, you will find out how to harness all five senses to create
sales. How to remember names and faces. How to use Mind Maps to organize your
thinking. And much, much more. At the end of each section is a set of exercises
to reinforce the learning.
Contents
Introduction. Part One The Big Adventure: You and your Supersellf; Trigger
fingers; The 3As; Sales senses; Selling's golden rules; Names and faces factory;
Infowealth; Mind Mapping(r); The right packaging; The complete picture; Power
hooks; Inner Modelling(r); Brain sell compass; The big picture. Part Two Brain
Train: The brain train workout.