Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in todays corporate communication fieldPaul Argenti is the author of 1994s groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporations image and protect that image when problems arise. The Power of Corporate Communication is todays most straight-talking guide for mastering the artand leveraging the powerof corporate communication.
Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from todays leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson & Johnson, and GE to examine:
A successful communication program is central to everything your organization accomplishes, or hopes to accomplish. Let The Power of Corporate Communication provide you with the tools you need to establish and maintain that programand build a corporate communication program that provides you with a strategic advantage.