Winning Through Innovation
Rs. 1421.75
Tushman and O'Reilly examine how leadership, culture, and organizational architectures can be both important facilitators of innovation and, not uncommonly, formidable obstacles. They demonstrate how to clarify today's critical managerial problems, use culture and commitment to promote innovation and implement strategy, and deal with changing innovation requirements as organizations evolve.
Subjects Covered:
Competition, Competitive decision making, Competitive strategy, Corporate culture, Corporate strategy, General management, Innovation & entrepreneurship, Leadership, Management of change, Marketing, Operations management, Organizational behavior & leadership, Organizational development, Process innovation, Product development, Product life cycle, Strategic planning.
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