One of the oldest and largest car makers in the world, General Motors shut down its India sales at the end of the 2017.
General Motors founded in 1908 is one of the largest car manufacturers in the world headquartered in Detroit, USA. General Motors made a comeback to India (Once they left in 1954) in the year 1994. After 2 long decades in India, General Motors announced that they are going to stop local sales in India by the end of 2017.
Haven’t heard about General Motors?
Hope my Indians would know Chevrolet cars… That’s one of the models produced by General Motors.
But being such a big brand, what made them stop sales in India?
Obviously, Lack of Profit. Their market share didn’t go up to double digits in India.
It’s not as though Indians don’t like that car, but it neither satisfied the needs of the Indian consumers nor rectified the quality and reliability issues faced by their cars.
India stands 4th in the global automobile market. India is one of the largest and at the same time toughest automobile markets in the world to succeed.
While introducing or launching a new product abroad, the first question people ask would be “How?” but in India, it would be “Why?”
It’s Indian customer’s psychology!
On the other hand, climate, culture, even daily routine play a vital part in deciding the success of any product in India. A simple example, in foreign countries, 24×7 electricity is guaranteed, but however in parts of India daily power cuts are a reality.
To be more precise, we derive most of the manufacturing ideas and processes that are implemented in Developed countries like Japan, USA, and the UK. It may give a fruitful result there but you can’t taste the same success here.
Again, you can ask why?
We lack absolute understanding of the ideas driven from abroad. So we are not able to successfully implement and sustain in the environment due to cultural shortcomings. This makes the manufactured project to fail in India. Hence, it is important to frame an idea which has a system of our own – developed and introduced by Indians. A system which is easily understood, simple and implemented by all. This will strengthen the “Made in India” brand.
Mr C. Narasimhan has widely discussed India’s Manufacturing sector in his book titled “Made in India for Make in India: Indian Production System” Just have a glance on the foreword given by Jamshyd N. Godrej, Managing director of Godrej & Boyce. It gives a clear idea about Adoptability and Adaptability of Indians.
He also shares, In order to be successful in India, you ought to build a product which will make life easy for millions.