when idea strikes

Any firm or company you are working in encourages you to come up with novel ideas that might assist in elevating its market value. What if you come up with an idea and don’t know how to scrutinize it in finding if it is good or bad?

In the book “UNLOCK THE REAL POWER OF IDEATION”, the author R.Sridhar has not only helped in understanding the ways to generate ideas but also helped on how to proceed further.

He made 4 quadrants consisting Quick wins, Long terms, Accelerators and Time wasters. He asks them to define the four quadrants. He then asked the clients to come up with ideas that could fit in these four quadrants. The excited clients agree and make a list of ideas and categorize them accordingly.

When the list was made, the clients were asked to decode the Benefits, Future Gains and Practical issues that can occur with the ideas they listed. To create a better understanding he compared the business ideas to a daily routine like walking.

The author emphasized that whenever an idea is coined, one must not make hasty decisions like saying yes or no. Instead a detailed analysis is necessary to come to a proper conclusion.

How can one analyse any idea?

The idea must be taken as a central theme and for each idea the benefits, future gains and practical issues must be framed.

The benefits of the idea must bring about a change in the firm.

The future gains of the idea must be able save not only the present but also the brand value of the company in near future.

The practical issues are figured out so that we do not face any problems that occur in executing the idea without any prior precautions.

The clients here work out the above analysis for a practical idea where they consider themselves as a teaching university where the staffs don’t stay longer than four years.

When the clients were done with the task, they came up with various benefits like the company doesn’t owe the employers a pension or super annuation and the limited expectation of the employee towards the organisation.

The clients also coined that over time their firm will be truly cost-competitive as the future gain.

The practical issues were however in finding the method to sell a unique idea and the ways to deal with the not-so-best employees, etc.

The author advised the senior to go around and help the clients in finding the ways to complete the task. It was found that some of the members’ task lacked clarity and required more homework. The author also praised the ones who excelled even if it was their first time.

Since the whole analysis process is new, one may find difficulties in adapting the new techniques. It is the duty of the Senior Official to encourage the team members to work efficiently by not criticizing them bluntly but moving in a more diplomatic manner.

The author also encourages the seniors to identify the expertise present in their teams which in turn helps boosting the market of the company. The senior was advised to offer the team a few tips on how to improve giving them confidence that there is a room for improvement. He also asked the senior to mention which ideas are worth spending their time and resource on.

Thereby the importance of a senior in helping his team in providing them moral support while facing novel tasks which can startle them at the beginning was highlighted by the author. It was also mentioned that it is the duty of the senior to maintain harmony in any workplace. Because that is what leaders are meant to do. They become great by their ability in empowering others.

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