Ram describes himself as a passional’. He Created this term to describe people like himself-people who have become experts in a particular sector because of their passion. Passionals create new concepts based on the foundation of their passions. Ram is also known as a ‘revivalist. He is
trying to restore faith in all the progressive concepts of yesteryears that are still relevant to the modern world. One of these concepts is sustainable living.
Ram had been an advertising and marketing professional for two decades. His long Career in advertising and marketing took him to global companies like Saatchi & Saatchi. Ogilvy & Mather, and Publicis and Standard Chartered Bank. He spent most of his professional career outside India in the Middle East. Ram was a Shopper Marketing Specialist with the Saatchi &c Saatchi X Team.,
Ram is a Climate Leader, having trained and certified by the Climate reality Project. He is a regular speaker at climate change & sustainability conferences and seminars. He spends a lot of time spreading the values of climate change & sustainability in general and sustainable tourism in specific among students to the corporate world and to all those around him. He now lives in Bangalore with his wife Lalitha and their kids, Aakanksha and Akshay.