Ramanujam Sridhar

Among the several hats he wears,Ramanujam Sridhar also carries the nomenclature of “Third Umpire”in the vast and formidable world of branding in India.In the Twenty-Three years he has spent in advertising and marketing,his heart has sought the soul of branding- the quintessence of what separates the great brands from the mediocre.While he brushes aside his own contributions to the building of well known brands in Southern India,his role in this domain has been that of a bellwether.
Switching from finance to advertising in 1983,he has extensively assisted in the creation of several market winners.In his exceptionally successful career he has added much value to the companies he has worked with as Executive Director,R.K.Swamy/BBDO;Executive Vice President(South) Mudra;CEO pratibha Advertising ,and now as CEO of brand-comm,the branding and communications company he launched in 1998.
He is visiting professor at several IIMs and other management schools in the country.He has delivered lectures at Cornell University in the US as well.He is the Immediate Past-President of the Advertising Club,Bangalore and the former President of IIMB Alumni Association.
Sridhar is married to Saroj,a market research professional.They have two sons,Kaushik and Deepak.