Welcome to the Age of the Customer!
Lean Customer Engagement companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The Lean Customer Engagement workbook format provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.
INTRODUCING THE FOUR E FRAMEWORK
Engaging Innovation by Entrepreneurs
THE FRAMEWORK AND THE PHASES